Round Lab is a South Korean skincare and beauty brand that has garnered international attention for its minimalist approach, clean formulations, and dedication to skin health. While best known for its skincare lines, such as the 1025 Dokdo and Birch Juice ranges, Round Lab has recently ventured into the world of makeup with products that continue the brand’s ethos of purity, effectiveness, and harmony with nature. Round Lab’s makeup products reflect the same commitment to skin-friendly, hydrating, and soothing ingredients that have made their skincare lines so popular.
Origins and Philosophy
Founded in 2017, Round Lab quickly rose to prominence in South Korea’s competitive beauty industry by focusing on high-quality ingredients derived from nature. The brand’s name, “Round Lab,” implies a rounded, holistic approach to skincare—offering solutions that are gentle, effective, and safe for sensitive skin. This philosophy seamlessly extends to their makeup line, where skincare benefits are integrated into cosmetics, bridging the gap between beauty and wellness.
Makeup Product Range
Though still a relatively new player in the makeup field, Round Lab’s growing range includes cushion foundations, BB creams, lip tints, and primers, all designed with sensitive and dehydrated skin types in mind. These products are enriched with nourishing components such as birch sap, panthenol, and ceramides, which are known for their hydrating and soothing effects.
For example, the Birch Moisturizing Cushion is a popular product that offers lightweight coverage while moisturizing the skin throughout the day. It combines SPF protection with a dewy finish, making it ideal for everyday wear in humid or dry climates. Unlike many heavy foundations, Round Lab’s cushion aims to enhance natural beauty without clogging pores or irritating sensitive skin.
Emphasis on Skin Health
What sets Round Lab’s makeup apart is the skincare-first formulation strategy. Instead of focusing solely on coverage and color, their makeup is developed to work with the skin, not against it. Many of the products are free from parabens, artificial fragrances, and harsh chemicals—making them suitable for acne-prone or reactive skin. This commitment appeals to the modern consumer who values both aesthetics and long-term skin health.
Clean Aesthetic and Sustainable Packaging
Round Lab also places importance on eco-conscious packaging and simple, clean design. The branding is understated yet elegant, reflecting the natural ingredients inside. The company has made efforts to reduce plastic usage and utilizes recyclable materials where possible. This focus on sustainability enhances the appeal of the brand among environmentally aware consumers.
Global Popularity and Reviews
Though initially popular in South Korea, Round Lab has steadily gained an international following, thanks in part to glowing reviews from skincare enthusiasts and influencers. Many users praise the brand’s makeup products for their hydrating textures, natural finishes, and skin-calming benefits. Especially in the era of “skinimalism,” where light, breathable makeup is in demand, Round Lab’s makeup line fits perfectly.
Round Lab’s makeup products represent a thoughtful evolution of the brand’s skincare expertise into the cosmetic world. With their focus on natural ingredients, skin-benefiting formulas, and minimalist design, they appeal to consumers looking for more than just beauty—they offer a complete skin-friendly experience. As demand for gentle, effective makeup continues to rise, Round Lab is well-positioned to become a leading name in clean beauty, both in Asia and globally.
